Metrics That Matter

Problem

Quality assurance consumed massive team hours with repetitive, manual checks across hundreds of pages and experiences.

Solution

Built AI-aided automation tools for rapid QA with human-in-the-loop approval workflows before anything goes live.

Result

52% reduction in manual QA effort, contributing directly to operational scale and enabling the team to focus on higher-value work.

Problem

Zero local SEO presence. Needed location-specific content for 1,000+ retail locations and 6,000+ expert profiles — impossible to create manually.

Solution

Designed and deployed AI automation to generate, personalize, and publish content at scale with quality controls.

Result

$64M in incremental revenue. Launched content from zero across all locations, driving massive SEO and GEO performance gains.

Problem

Large operations team stuck in manual execution mode. AI tools available but adoption was stalled by complexity and fear.

Solution

Led guided workshops, office hours, and hands-on hackathons. Created sandbox environments for safe experimentation.

Result

Organization-wide transformation from operators to builders. Top 0.1% AI tool adoption. Recognized with inaugural Catalyst Award.

Problem

$45M SaaS portfolio declining year-over-year. Inefficient marketing spend, outdated pricing, and no data infrastructure.

Solution

Built a custom CDP, implemented value-based pricing, created segmented lifecycle automation, and optimized paid acquisition.

Result

Business reversed from -8% to +7% YoY. Gross margin +8.3%. Paid ROAS improved +101%. Customer value ratio from 0.9 to 1.7.